SF Cinema – Together We Innovate

Our Partner

Set up in 1997, PROEN Corporation provides internet services, internet data center, ICT solutions and business telecom services. It was one of the pioneer providers of VMware SD-WAN in Thailand.

When SF Cinema was looking for a cost-effective solution for its network challenges, it turned to PROEN Corp, a long-time partner and trusted advisor
As one of the first to offer VMware SD-WAN in Thailand and having achieved a Master Services Competency in VMware SD-WAN, PROEN Corp is highly experienced in the deployment and management of the solution
PROEN Corp quickly deployed zero-touch, enterprise-class VMware SD-WAN Edge 610 appliances in all the cinemas to provide secure optimized connectivity as well as VMware SASE Orchestrator in the headquarters for centralized management, real-time monitoring, and orchestration of data flow through the cloud network.

The Story

SF Cinema is a cinema and entertainment venue operator in Thailand. Established in 1999, it is the second largest cinema chain in the country, with more than 400 screens in 65 locations. SF Corporation also operates bowling alleys and games arcades, as well as a shopping mall.

Customer Name: SF Cinema
Solutions Platform: Virtual Cloud Network
Country: Thailand
Industry: Media and Entertainment
Success Story: View the PDF
Video: Watch the Video

At the height of the pandemic in 2020, all cinemas in Thailand had to close for 75 days, leaving SF Cinema with no revenue
Even when cinemas re-opened, the lack of Hollywood blockbusters to attract patrons further drove them to streaming services, which had thrived during the pandemic
VMware® SD-WAN™The most pressing challenge SF Cinema faced was to preserve cash flow. However, the MPLS circuits that were used to connect each cinema to the headquarters and data centers in Bangkok were costly, and the low bandwidth adversely affected operations especially during peak periods

VMware® SD-WAN™

Deliver high performance, reliable branch access across clouds and apps. Optimize traffic over multiple connections for a better user experience anywhere.

VMware SASE™

Cloud-native and cloud-delivered networking and security for the distributed edge.

VMware partner PROEN Corporation, which has been providing data center and connectivity services to the cinema chain since 2013, recommended VMware SD-WAN to SF Cinema, to provide them with high application performance and reliable access to the cinemas while lowering networking costs

Operating costs at SF Cinema fell by more than 65 percent, easing financial pressures during the pandemic
Since traffic is now optimized over multiple connections such as broadband and LTE, SF Cinema no longer experiences downtime even when customer demand peaks
The connection is so reliable that SF Cinema can stage pop-up booths anywhere, even in remote locations
Productivity has increased due to centralized monitoring and rapid zero-touch branch deployment. Remote work and collaboration has improved as VMware SD-WAN delivers optimal performance even for demanding applications, such as voice and video
The IT team has full visibility into the health of the connections and can monitor whether the network providers are delivering on their SLAs. If there is any drop in the connection, they can get their vendors to troubleshoot and remediate it quickly

Watch the Video

Read the Case Study