Siam Global House – Together We Innovate

Our Partner

As a leader among telecommunication and ICT service providers in Thailand for more than 31 years, AIS Business offers solutions from Business Cloud to IoT.

Siam Global House has been using many services such as MPLS and mobile services from AIS Business for more than 10 years. When the DIY giant wanted to move to the cloud, it naturally turned to its longtime partner.
With AIS Business being VMware Cloud Verified, Siam Global House can be confident that they will be getting the best AIS and VMware cloud services.
Through deep expertise and meticulous planning, the migration of the massive ERP system with more than 130,000 SKUs was completed over a few months without a hitch.

The Story

Siam Global House makes home improvement affordable in Thailand with superstores across the country. To stay ahead of increasing competition from online retailers, the company needed to accelerate business decision-making, which had been inefficient due to the fragmented, in-store infrastructure silos. Working with longtime partner AIS Business, Siam Global House migrated its enterprise resource planning (ERP) system to AIS Enterprise Cloud, powered by VMware Cloud technologies. Eliminating the need for dedicated lines and servers reduced business costs by up to 50 percent. The company has also made the ERP available as software-as-a-service, hence opening a new revenue stream.

Customer Name: Siam Global House
Solutions Platform: Multi-Cloud
Country: Thailand
Industry: Retail
Success Story: View the PDF
Video: Watch the Video

When Siam Global House started operations, all the back-office systems, such as ERP and customer relationship management (CRM), were housed on-premises. As the company opened new stores across the country, the branches had to connect to the servers in the headquarters at Roi Et in northeast Thailand either through a domestic data circuit (DDC) or multiprotocol label switching (MPLS).
This setup resulted in challenges.
First, each superstore needed a rack of servers, which required space, monitoring, maintenance and cooling.
Second, such dedicated connections pushed up operational costs, especially when a backup line had to be in place in case one failed.
Third, business expansion was slow as it could take two to three months to roll out a dedicated line to a new superstore.
Fourth, business decision-making was inefficient, as everything could only be accessed and processed on-premises.
At the same time, the competition was heating up all around with the proliferation of online marketplaces.

AIS Business services built on VMware® technologies

AIS Enterprise Cloud service

Siam Global House migrated its ERP system with more than 130,000 SKUs to AIS Enterprise Cloud, powered by VMware cloud technologies.

Reduction of business costs by 50 percent due to the elimination of hardware servers
Improved business continuity with remote working.
Faster decision-making as executives can access key business data from anywhere.
Given how well the ERP works on the cloud, Siam Global House has partnered with AIS Business to put the proprietary system on the AIS Enterprise Cloud as software-as-a-service (SaaS) to cater to other retailers with a similar operational model, starting a new line of business.

Watch the Video

Read the Case Study