Lambda Marketing Solutions – Together We Innovate

Our Partner

Jazz is a VMware Cloud Provider and is Pakistan’s leading telecom service provider, providing the country’s biggest voice and data network. It also offers ICT solutions including Mobility, M2M and Cloud services.

As a local cloud provider Jazz can be more flexible and responsive to the customer’s needs
As the biggest Telco in Pakistan, and the only one in the country that provides hosting services, Jazz is able to provide a strong, cost effective, communication network with extensive coverage
Via their services Jazz enabled:
- faster app development as well as easier lifecycle management for the client
- persistent connectivity without using international bandwidth
- a VMware platform to build a unified cloud experience, giving Lambda Marketing the flexibility and capability to not only run security and DevOps applications but also to build them locally
Lambada is working with Jazz and VMware to expand to 100,000 screens as well as creating an ad publishing platform for the tourism sector. All new products and services will be hosted on the VMware-powered Jazz Cloud

The Story

Lambda Marketing Solutions offers digital content and advertising platforms, which allow advertisers to serve ads within entertainment content streamed on demand. The company pioneered media on demand in Pakistan, which is available on inter-city and intra-city transport.

Customer Name: Lambda Marketing Solutions
Solutions Platform: Cloud, Multi-Cloud, VCPP
Country: Pakistan
Industry: Entertainment
Success Story: View the PDF
Video: Watch the Video

To satisfy the booming demand for digital content in Pakistan, Lambda Marketing Solutions is providing consumers with local content served alongside advertisements. But connectivity issues and expensive bandwidth hampered the company’s growth. The ad service faced delays due to the high latency connection with offshore servers. It was too costly to stream video from offshore servers to for-hire vehicles and there were issues around unreliable service due connectivity issues with submarine cables.

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To be able to grow its business and improve its current service, Lambda Marketing knew it needed a local solution. Offshore hosting was too expensive and unreliable.

Jazz stepped in and provided Lambda Marketing with an onshore virtual data center for its platforms. With VMware Cloud Director, Jazz is able to offer Lambda Marketing a pool of resources in the form of these virtual data centers, so that the company can customize the virtual machines based on its needs. By moving its content and services to the local Jazz Cloud, Lambda Marketing can effectively solve the challenges of latency, performance, connectivity and costs. They can now offer real-time content and real-time ad synchronization with VMware cloud technologies. Moving to the Jazz Cloud has enabled Lambda Marketing to expand their services to intra-city transport.

Now that Lambda Marketing is confident of providing a better streaming service with Jazz Cloud, it is focused on introducing media on demand to new clients. This is made possible by the VMware Cloud Director tenancy on the same Jazz Cloud.

Up to 30% cost savings from using Jazz Cloud versus offshore hosting
No lag or down time in streaming ads to inter-city buses
Cost-effective local hosting enables business expansion into other verticals

Watch the Video

Read the Case Study